Member Login



Forgot your password?
Change your password?

Call us at 1.888.964.0521 or Email us at for more information.


When you're passionate about making a difference, it shows!
Our passion is making a real difference in your life. We invite you and your family to experience all that membership entitles you to. Don't wait, from savings on groceries to the trip of a lifetime, the SimplyGold Program will help you and your family do more and get more – for less! Discover all the benefits and opportunities SimplyGold membership has in store for you today.
  Request Password

Home | Travel Services | Consumer Protection | Retail Stores & Gifts | Dining & Entertainment | Family Benefits | Health & Wellness | Local Participants

Click here for complete Terms and Conditions | Privacy Policy

Terms and Conditions


MidSouth Bank has selected Generations Gold, Inc. a fully independent third party service provider, to provide travel and other discount services on an exclusive basis directly to SimplyGold members. MidSouth Bank assumes no liability for any of the providers in fulfilling their services.


All liabilities, claims, damages, and demands are the direct responsibility of Generations Gold, Inc., the benefits provider. Discounts received through SimplyGold may not be used in conjunction with any other discounts. All services may not be available in some areas. Benefits and services are subject to change without notice. Please contact a Service Specialist for details.


We reserve the right to refuse, refund or cancel a service request for any reason including limitations on quantities, inaccuracies, errors in product, pricing, or any issues identified by our fraud detection activities. Generations Gold Inc. reserves the right to suspend or cancel a membership without notice should Generations Gold Inc. detect any instances of membership abuse, any violations of the Terms and Conditions or any practices deemed unsavory by Generations Gold, Inc..


The participating listed merchants are in no way affiliated with Generations Gold, Inc., nor are the listed merchants to be considered sponsors or co-sponsors of this program. Use of merchant names and/or logos is by the permission of each respective merchant and all trademarks are the property of their respective owners. Terms and conditions are applied to gift cards/certificates. Please see the merchant gift card/certificate for additional terms and conditions, which are subject to change at merchant’s sole discretion.


Certain SimplyGold membership benefits pertain to healthcare service discounts. Healthcare service discounts ARE NOT INSURANCE. You are required to pay for these services when rendered, however if you use a participating provider for these services you will receive a discount. Neither SimplyGold, WellCard Health or the Discount Medical Plan Organization can or will pay any provider on your behalf. The Discount Medical Plan Organization administering the healthcare service discounts is AccessOne Consumer Health, Inc. For your free, no obligation healthcare service discount card, click here, no membership required.


Privacy Policy


At Generations Gold, Inc., we recognize that many consumers who visit our Web sites are concerned about the information they provide us online, and how we maintain and use this information. To address these concerns and to demonstrate our commitment to privacy, we have developed and implemented this Privacy Policy for our company. Our policy may change from time to time; we encourage you to check it periodically.


How we use information we collect:

  • We only collect personally identifiable information that you voluntarily and knowingly provide us.
  • We use the information that you provide us for the purpose(s) for which you specifically provided it or for specific additional purposes for which we receive your prior consent.
  • We do not share any information you provide us with anyone outside of Generations Gold, Inc. including its affiliates or MidSouth Bank, except for suppliers who assist us in maintaining and managing the activities on our sites.
  • We employ appropriate security measures to protect the loss, misuse and alteration of any information you provide us.


We only collect personally identifiable information on a voluntary basis. We do not require you to disclose more information than is reasonably needed to participate in an activity on our sites. We collect personally identifiable information primarily to e-mail updates and news, for entry into promotions and to notify subsequent winners, to send out brochures, etc. via regular mail to subscribers, and to respond to your questions or suggestions.


We employ appropriate security measures to protect the loss, misuse and alteration of the information under our control. For our site, we employ state-of-the-art 128-bit Secure Sockets Layer (SSL) software, which encrypts information you input, as an additional security measure. However, as no online data transmission can be guaranteed to be totally secure, we (like all Web sites) cannot warrant or guarantee 100% security of any information you transmit to us at our Web sites.


Links To Other Sites
Neither Generations Gold, Inc., nor any of its affiliates, shall have any responsibility of any nature whatsoever for other Web sites linked to this Web site, or any information contained thereon, none of which has been verified or endorsed by either Generations Gold, Inc. or any of its affiliates.


All Rights Reserved ©2017 SimplyGold